The Aurora Mobile Adpub platform converges SDKs of more than a dozen mainstream advertising platforms for highly effective monetization. It allows one-stop access to multiple advertising platforms with a single SDK for developers, saving them from repeated work of docking, adaption, and commissioning with every platform.

Multiple advertising operators will participate in real-time bidding and compete for traffic, which puts the final say in the hands of traffic providers. When an advertising request is generated from an APP player, the system will inform all advertising platforms in real-time and choose the highest bidder for exposure. This approach has increased customers' total revenues by 20% on average.

The system will push the proper advertisement to the right people, bringing great value to traffic providers and budget planners. Adpub utilizes Aurora Mobile's big data to identify the most appropriate advertising budget that meets traffic requirements, thus improving performance in CTR and other advertising indicators.