Problems and Challenges Product Function Product Value Application Scenario Contact Us

Problems and Challenges

High traffic cost

As Internet traffic dividends have disappeared, user acquisition costs are getting higher while companies are seeking a higher ROI.

Unclear User Portraits

The imprecise advertising towards target groups leads to unstable marketing results. High costs and low conversion rate of marketing are common in operations, and it is hard to monitor marketing outcome in real time.

Difficulties in Precise Marketing

The imprecise advertising towards target groups leads to unstable marketing results. High costs and low conversion rate of marketing are common in operations, and it is hard to monitor marketing outcome in real time.

Lack of Data for Target Group Modeling

Insufficient data on target groups by tags or inadequate multi-dimensional user portraits make modeling difficult.

Product Functions

Why Should You Choose iAudience?

Wide Coverage

Our number of accumulated SDK installations has reached 46.7 billion, and our SDK has been installed in 1.7 million+ apps in China. Our data have covered over 90% of mobile users in China in the past nine years.

Accurate Data

With stable internal data and cross-validation by supplementary external data from mutation sources, the accuracy and reliability of data trends can be secured.

Fast Data Update

Our automated data analysis platform can ensure daily data updates with ultra-fast interface response.

Diverse Tags

We have a total of 2,000+ user tags under 8 categories, including basic attributes, social attributes, device attributes, consumption value, geolocation, online and offline behaviors, and preference types, to fully analyze user interests and characteristics.

Diverse Cooperation Ways

In addition to standardized data access interfaces, we provide customized development, on-site modeling, and other services as per customer needs.

Application Scenarios

With the help of massive mobile device data, iAudience can analyze users' online and offline behaviors to construct a multi-dimensional, accurate, and timely holographic portrait system, providing open interface services to the entire industry

Holographic Portraits Online Behavior Offline Behavior
  • Population Attributes

    Description of users' objective information, e.g., gender, age, marriage, and children

  • Device Analysis

    Basic parameters of users' devices, including but not limited to type, brand, price, operator, and size

  • General Behavior

    Covering users' most basic information and preferences in dozens of dimensions, e.g., automobile, income, expense and preference

  • Segmented Behavior

    Description of users' online behavior in hundreds of dimensions, including finance, travel, gaming, lifestyle, social aspects, etc.

  • Trajectory Portraits

    Description of users' offline behavior trajectory, including restaurant brand and shopping mall preferences, and activity areas

  • Offline Brand Preference

    Description of users' offline behavior trajectory, including restaurant brand and shopping mall preferences

  • Offline Activity Area

    Description of users' offline behavior trajectory,including activity areas

Contact Us

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