Traffic arrives, but no one buys
Visitors browse and add to cart — but without automatic follow-up, paid traffic walks away.
Recover abandoned carts in minutes — and turn one-time buyers into repeat customers.
Built for DTC brands. Visually map every journey — from browse to repurchase — and run it alongside your existing email tool.
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Running a DTC store keeps getting more expensive — so why are conversions standing still?
One order, then they're gone — repeat purchases rely on manual work
Post-purchase care, win-back campaigns, and cross-sell recommendations are all handled manually — hard to scale.
Fragmented outreach — and email alone isn't fast enough
Email open rates plateau — and without Push, SMS, or WhatsApp, there's no instant channel to close the gap.
One marketing automation platform to drive conversion and repeat purchases
Built for DTC
Designed for DTC — from cart recovery to repeat-purchase win-back, ready out of the box with prebuilt templates.
Marketing Automation (MA)
Build customer journeys visually — behavior triggers follow-up automatically, replacing manual blasts.
Omnichannel Outreach
Combine Email, SMS, WhatsApp, and Push — reach each customer on the channel most likely to convert, all within a single journey.
What each channel does best for DTC stores
EmailWelcome series, post-purchase, newsletters, long-form content
App Push / Web PushInstant reminders after cart abandonment or browsing
SMSA strong second touch for high-value cart abandonment
WhatsAppConversion and service messaging in WhatsApp-heavy markets
The 4 highest-value automation scenarios for DTC stores
Scenario 1
A customer adds to cart but doesn't pay — the system automatically sends staged reminders via Push, SMS, WhatsApp, and email, stopping the moment they complete payment. More effective than email alone, and zero manual follow-up required.
Scenario 2
A visitor browses a product page and leaves without adding to cart. Automatically reach out via Push or email with a direct link back — converting 'just looking' into checkout.
Scenario 3
After delivery, automatically send care messages and related-product recommendations based on purchase history — turning one-time buyers into repeat customers.
Scenario 4
Inactive customers are segmented by how long they've been away, with escalating offers — not one-size-fits-all blasts. They auto-exit once they reorder.
Three Capabilities Behind Every Scenario
From building journeys to detecting behavior to tracking results — no code required, no waiting on engineering.
Journey Canvas
Drag and drop Email, Push, SMS, and WhatsApp on a single canvas — multi-channel outreach with zero code.
Behavioral Triggers
Real business actions — browsing, cart adds, order status changes — trigger the next step of your automation in real time.
Performance Tracking
See conversion and ROI in real time — funnel data for every journey and touchpoint, visualized.
Why DTC Brands Choose EngageLab
Global Reach, High Deliverability
Smart multi-channel fallback and retry strategies, built on Aurora's infrastructure, maximize email and message deliverability.
International Data Compliance
Multi-region data centers, compliant with GDPR, PDPA, and other regional data protection regulations.
Support in Your Time Zone
A dedicated team across regions means launch-week questions don't sit in an overnight queue — real answers from people who know the product.
Works Alongside Your Existing Tools
No need to replace your entire system right away — start by validating incremental gains with Web Push cart recovery alone.
Serving DTC Brands and Global eCommerce Teams
A customer engagement platform built on Aurora's (NASDAQ: JG) proven infrastructure and 10+ years of messaging expertise.
Frequently Asked Questions
Yes, you can run both in parallel. Keep your existing email system in place, use EngageLab first for real-time Push, SMS, and WhatsApp cart recovery, and expand the integration once you've validated the incremental impact.
Start with cart recovery — make every dollar of paid traffic count
Built for DTC brands and growth teams.
